Watch your margins when the good times roll

Beware a common trap of allowing margins to slip with business is good.

At Curnow & Co we can help businesses in the Cambridge area with a wide range of business issues. Here are some thoughts on keeping an eye on your margins...

It is not unusual during times of prosperity for businesses to let their margins slip, only to pay a heavy price when conditions later worsen.

When times are good, the market is burgeoning, and your business is enjoying high growth it is easy to take your eye off the ball and to be satisfied with the overall increase in profits rather than concentrate on maintaining your relative profitability.

Suppose, for example, that your input costs slowly increase during a period of high growth. Because your overall profits are also increasing you might not bother to pass this onto the customer.

But the overall increase in profit conceals a reduction of your bottom line as a percentage of gross sales, and therefore a decrease in your relative profitability.

Suppose your sales are up from £1.5million two years ago to £2million this year, but your profits have only increased from £150,000 to £180,000. With a 20% percent increase in profits you might be tempted to ignore the erosion of your gross margin - until things take a turn for the worse that is.

It is one thing to pass increased costs onto the customer when times are good, but a very different proposition during a downturn. And if you cannot restore your margins you are going to feel the pinch.

The moral, therefore, is always to keep your eye on your margins and not to let them slip - even during times of prosperity.

If you are in the Cambridge area and are looking for support and advice from an experienced team of accountants, contact Curnow & Co.

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01223 870879

Curnow & Co, 29 High Street, Harston, Cambridge, Cambridgeshire CB22 7PX.

Curnow & Co Limited Registered office address: Curnow & Co, 29 High Street, Harston, Cambridge, Cambridgeshire CB22 7PX. Incorporated on 25 February 2017. Company number 10639627.

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Curnow & Co are a firm of Chartered Certified Accountants based in Harston, Cambridge.

The company prides itself on delivering a friendly and professional service tailored to clients’ individual needs.

We provide a wide range of accounting, business and tax services, giving our clients peace of mind that their financial affairs are in safe hands.

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